Classwork

Visit the Super Bowl 2014 Commercials website and follow the directions below:

1. You may watch a few different commercials, but choose THREE that you would like to complete an analysis on.

2. After choosing the three commercials, watch them again and again until you can answer the following questions (you can write your answers in your LitLog):

a. What is the ad trying to sell or promote? What does the advertiser want you to think or do after watching the commercial? b. Who is the target audience? Do you think it was an appropriate commercial for the Super Bowl watching audience? Why or why not? c. What types of propaganda or ad techniques are used? How can you tell? Write down a line from the commercial, or a specific detail that proves the type of propaganda or ad technique.